The style and tone of our communications should reflect our brand personality and vision. It should be approachable, engaging, clear and conversational.
Cargill communicates with many audiences, each with its own expectations. Remember to tailor messages for each audience, using language that is appropriate, relevant, believable and useful, while avoiding acronyms and internal jargon.
Cargill’s target audiences include:
- Customers and potential customers (consumers, farmers, ranchers, food manufacturers, food wholesalers and retailers, foodservice, non–food manufacturers, and the financial/trading markets)
- Community leaders
- Government officials
- Employees and shareholders
- The media
Keep in mind that in written and verbal communications, “Cargill” is the communicative name for the company and brand. The legal name for the company is “Cargill, Incorporated.” Never use “Cargill, Inc.” as an abbreviation for the legal name. |
