Color Palette

Cargill.com

Color is a critical element in creating a memorable impression. Color evokes emotion and is rich in symbolism. It can be used to link certain information, providing visual cues for continuity and/or differentiation. The Cargill color palette has been updated to provide a more cohesive range of colors from which to choose when developing communications.

IMPORTANT: The approved CMYK, RGB and HTML simulations listed below may be different from the PANTONE MATCHING SYSTEM®, and from conversions made by your design software. If changing from PANTONE to CMYK, RGB or HTML (HEX) color values, use the formulations listed below. Please note that the colors displayed on your screen may appear different depending on specific browser and/or monitor settings.

Cargill Logo Colors
Our logo uses “Cargill green” (PANTONE 348) and black (or white when reversed out of a dark background). Cargill Green should only be used in the logo.



PANTONE 348 C100 M0 Y100 K20 R0 G133 B66 HTML 008542		PANTONE Black C0 M0 Y0 K100 R0 G0 B0 HTML 000000

Approved Color Palette
The Cargill color palette includes a range of neutral and accent colors. These colors have been selected based on two criteria:

On their capacity for expressing in a broad sense, the personality of Cargill, and
Their ability for visually supporting the Cargill logo without overpowering it.

Neutral Colors




PANTONE 5455 C16 M3 Y3 K5 R220 G229 B224 HTML DCE5E0	PANTONE Cool Gray 3 C8 M5 Y6 K13 R207 G214 B196 HTML CFD6C4	PANTONE 453 C10 M6 Y28 K14 R200 G208 B154 HTML C8D09A	PANTONE 617 C7 M6 Y52 K15 R216 G228 B132 HTML D8E484	PANTONE 5787 C14 M4 Y36 K12 R207 G228 B162 HTML CFE4A2

Accent Colors




PANTONE 7483 C83 M16 Y83 K54 R39 G94 B43 HTML 275E2B	PANTONE 7495 C30 M4 Y85 K30 R124 G150 B55 HTML 7C9637	PANTONE 645 C55 M24 Y2 K8 R108 G132 B167 HTML 6C84A7	PANTONE 653 C96 M59 Y4 K17 R56 G68 B103 HTML 384467	PANTONE 668 C74 M73 Y7 K20 R117 G99 B121 HTML 756379



PANTONE 7427 C7 M100 Y67 K31 R138 G20 B33 HTML 8A1421	PANTONE 167 C3 M78 Y100 K15 R186 G91 B41 HTML BA5B29	PANTONE 131 C3 M36 Y100 K6 R215 G171 B30 HTML D7AB1E	PANTONE 451 C17 M13 Y45 K34 R165 G171 B89 HTML A5AB59	PANTONE 469 C21 M70 Y92 K70 R89 G77 B44 HTML 594D2C

Which color formulation should you use?

For most print applications, use PANTONE or CMYK colors.
Approved CMYK color values can be used for print applications if PANTONE colors are not available.
Approved RGB color values can be used for on–screen use such as PowerPoint® presentations.*
Approved HTML color values can be used for web applications.*

*Please note that colors may appear different depending on specific browser and/or monitor settings. The RGB and HTML color values listed here are different from those in the PANTONE book. Please use the values listed here to more closely match printed communications. PANTONE® and the PANTONE MATCHING SYSTEM® are registered trademarks of Pantone, Inc.

RAL color matches for the Cargill palette
The chart below converts the Cargill PANTONE colors to RAL Design Colors and RAL Classic Colors. The RAL color system is used primarily for painting and manufacturing applications.