Cargill Image Libraries
Cargill maintains two online collections of company-owned photographs. You can have your Cargill associate search these sites for images to help you communicate our brand more effectively. Photography from the Cargill collection should be attributed as © Cargill, Incorporated.
Choosing Stock Images from Other Sources
There are many companies that offer high quality stock images, both royalty–free or on a per–usage basis.
When purchasing stock images, make sure you specify the correct dimensions and resolution to meet the requirements of your project. The dimensions indicate the size your image will appear upon final production, while the resolution (measured in dots per inch, or dpi) indicates the level of detail of the image.
Typically, you should choose an image with a resolution of 300 dpi or more for literature and magazine advertising, and between 75 and 100 dpi for web and on–screen applications. If you’re unsure, it’s safer to purchase the higher resolution image and reduce it, if necessary. It’s difficult to increase the size of a small or low–resolution image without losing quality.
Royalty–Free Images
A royalty–free image is priced solely on the size of output and resolution required, not the specific image use. Once you purchase a royalty–free image, you may use it multiple times for multiple projects. Royalty–free images are generally less expensive than rights–managed images.
Rights–Managed Images
A rights–managed image is priced according to use, and for a specific period of time. So if you need a photo for a brochure cover, it will be more expensive than one for inside a brochure — alternatively, a homepage image would be more expensive than one used on a content page. One advantage to using rights–managed photos is that they can be purchased for exclusivity within a specific market and length of time — you won’t find them in other people’s marketing materials. They are also often higher quality images.
Stock Photography Resources
Here are just a few online stock photography resources:
www.comstock.com
www.corbis.com
www.fotosearch.com
www.gettyimages.com
www.jupiterimages.com
www.picturequest.com
www.shutterstock.com
www.superstock.com
Illustration
Illustration is well suited for communicating abstract concepts or ideas. Clip art style imagery should never be used. Illustrations from the Cargill collection should be attributed as © Cargill, Incorporated. In other instances, appropriate copyright information must be included from the image creator or resource. |
