Applications

Cargill.com

Most communications should follow application guidelines for the Cargill Brand. However, if you are creating literature, advertising or packaging for a specific product, determine the appropriate Product Brand "level" and then review the corresponding application guidelines before designing your communication or package. Click on the image or link to learn more about each Product Brand level.

Still not sure where your product or brand fits? Review our online Product Branding Decision Process tool to determine the appropriate Product Brand level for your product, service, or other branded offering.




		Cargill Brand level includes: All Corporate, Function or Business Unit communications that do not address a specific product, including Business Unit communications that present an overview of the BU or its portfolio of products or services. more >





Level 1 is for: Cargill branded products that use a functionally descriptive name that is not trademarked. more >	Level 2 is for: Cargill branded products that use a trademarked name, but not a visual brandmark or stylized typography. more >	Level 3 is for: Product or umbrella brands that use a trademarked brandmark or stylized typography for one or more products, where association to Cargill is beneficial. more >	Level 4 is for: Newly acquired brands or brands where association to Cargill is less beneficial. more >	Consumer Brand level is for: Products or brands marketed through a Business-to-Consumer retail channel, including private label brands. more >