Vehicles are highly visible moving billboards. Therefore, the consistent application of the Cargill brand identity to our cars, trucks, and equipment offers numerous opportunities to make positive, lasting impressions of the Cargill brand in the communities we serve. The guidelines for vehicle graphics are the same for the Cargill Brand and Product Brand Levels 1 and 2. If you would like to apply a Product Brandmark, visit the Product Branding page to determine the appropriate “level” for that specific product.
The Cargill Logo
Whenever possible, use the preferred black and green Cargill logo on a white or light–colored background for all vehicle markings.
In creating vehicle markings, be sure to follow all guidelines for applying the Cargill logo, including:
- ...using the Cargill logo as one complete graphic.
- ...using only artwork that has been downloaded from this web site.
- ...maintaining adequate clear space around the logo.
- ...avoiding distorting or changing the logo in any way.
Size and Placement
Cars and Pickup Trucks
Application Equipment
Large Trucks
There are a variety of pre–printed decals available through Printing & Stock Services. Decal numbers L–10 and L–12 may accommodate sizing needs for doors of cars, small trucks and application equipment trucks.
Cargill Logo Signature
We are no longer using the Cargill logo signatures to designate Business Unit names on Cargill vehicles. If the Business Unit name must be included, position it away from the Cargill logo so as not to appear visually “locked up” as with a logo signature.
U.S. Regulatory Information
- All U.S. Cargill–owned or leased commercial motor vehicles (CMVs) must be marked with the Cargill logo as well as the appropriate U.S. Department of Transportation (USDOT) vehicle regulatory information. The information displayed must include:
- The Cargill legal name: Cargill, Incorporated
- The Cargill motor carrier identification number (108199), preceded by the letters USDOT
- If the name of any Business Unit, brand, or product other than Cargill, Incorporated, appears on the vehicle, the name of the operating carrier must be followed by the words, “operated by Cargill, Incorporated” and “USDOT 108199.”
- These vehicle markings must be at least 3" high and must appear on both sides of the vehicle.
- The color of all graphics must contrast distinctly with the background upon which they are placed.
- All graphics must be easy to read during daylight hours from a distance of 50 feet while the vehicle is stationary.
- The marking may be painted on or applied as removable magnetic or adhesive decals.
If you have further questions about regulatory information, contact Safety, Environmental, & Regulatory Affairs.
Non–U.S. Locations
For non–U.S. locations, local laws and regulations may apply for placement of graphics on certain vehicles. Consult local regulatory authorities for information related to your specific location.
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