This section includes guidelines for applying the Cargill Brand to all communications created by Corporate, Business or Function units that do not address a specific product or brand. These guidelines may differ from those that apply to Product Brands. If you are unsure, please visit the Product Branding page to determine the appropriate Product Brand "level” for your specific application.
Cargill Brand Applications Overview:
Cargill Brand applications do not address products specifically. Cargill is the masterbrand and is always the primary visual identity. Most Corporate and Function Unit communications belong here. Business Units highlighting an overall product portfolio or customer solution message should follow guidelines for this level as well.
While the guidelines for size and placement may vary slightly from application to application, the Cargill logo is always visually prominent.
Please note: Since we no longer use the signature lockups, when using a Business Unit name in text, the word "Cargill" must always precede the full BU name (Cargill Animal Nutrition). When using a Function Unit name in text, omit the word "Cargill" (Human Resources). |
