New! Community and Sponsorship Advertising
We’ve provided a number of downloadable templates for those who need to quickly create customized ads for individual, local community or event sponsorships that are not part of a larger advertising campaign. Examples include congratulatory ads such as “Cargill is proud to sponsor the YMCA!” or “Cargill celebrates Martin Luther King Day,” as well as other one-time ads offered as a benefit of sponsorship in local programs or events. These templates are designed using a grid system, providing flexibility for the placement of images, text and other Cargill identity elements.

Cargill Product Brand Level 4 Advertising
The following elements should be included in Product Brand Level 4 ads:

Headline and Body Copy
The headline and body copy may utilize typography related to the Product or Umbrella Brand. Body copy should be short, appropriate, and relevant to the intended audience.

Product Brandmark and Visual Identity
Product or umbrella brandmarks or logos should be sized and positioned prominently, while allowing presence of the Cargill endorsement. Other recognizable elements tied to the Product Brand’s visual identity may also be incorporated as long as they don’t obscure the Cargill endorsement.

Call to Action and Contact Information
All call to action and contact information, including Business Unit name, telephone number, address, email and URL should be positioned with adequate clear space from the Cargill endorsement.

Copyright, Trademark and Other Legal Information
Copyright, trademark and other legal information should be positioned vertically along the left edge of the ad.

Cargill Relationship Endorsement
For Product Brand Level 4 ads, the Product or Umbrella Brand is visually prominent. In order to introduce or reinforce the relationship to Cargill, a new Cargill endorsement, anchored under a thin rule, has been developed. This relationship endorsement should never be visually “locked up” with the Product Brandmark as may have been done in the past. A variety of Cargill relationship endorsement images are available for download on this site. Use the endorsement message appropriate to your situation. The relationship endorsement should be positioned in the lower right corner of the ad. It should always appear in the two–color black and green or white and green version (when printing two or more colors), or solid black or white (when printing in one color).