Product Brand Level 3 Literature
The following guidelines are provided for Product Brand Level 3 product literature. If you are unsure, go to the Product Branding page to determine the appropriate “level” to use for your literature.

Literature Templates
The most effective way to maintain consistency across all literature is to use the templates and specifications provided in the Downloads section of this site. Product Brand Level 3 literature must include the following items:

Headline, Subheads, and Other Text
The primary headline should use only Cargill approved typography, including Helvetica Neue Condensed Italic and ITC Century Book Condensed Italic, for subheads, descriptors, and other copy. If not part of the headline, the name of a Business or Function Unit, or other organizational identity, should be positioned within the upper two–thirds of the cover. For Product or Umbrella Brands, be sure you apply the appropriate trademark or registration symbols in accordance with our trademark policy.

Please note: Since we no longer use the signature lockups, when using a Business Unit name in text, the word “Cargill” must always precede the full BU name (Cargill Animal Nutrition). When using a Function Unit name in text, omit the word “Cargill” (Human Resources).

Imagery
Individual product brandmarks, logos, and taglines may be incorporated, as long as they are positioned in the upper two thirds of the cover page. You may incorporate other recognizable elements of trade dress, including color, imagery or other graphic elements to differentiate from other brands. All detailed graphic images must be positioned with a minimum of clear space — at least 2.25" (57.15mm) away from the Cargill logo. Photographs may be part of the background, but must not interfere with, or distract from, the logo.

Cargill Logo
A Cargill logo must appear on the front of every piece of Product Brand Level 3 literature. For standard–sized pieces (8.5 x 11") the logo must be 1.125" (31.75mm) wide (from the left side of the “C” to the top right corner of the last “L”) and placed in the lower right–hand corner, with a 1/2" (12.7mm) margin on the right and bottom sides. For A4–sized pieces (210mm x 297mm), the logo must be must be 32mm wide, with a 13mm margin from the right and bottom sides. For smaller pieces, scale the logo accordingly, but never smaller than 1" (25.4mm) wide.

Address Signoff
The address signoff includes: Cargill logo, Business or Function Unit name, address/phone/fax, Corporate and/or Business Unit URL, copyright information, printing location, and literature stock code, if applicable. The address signoff should always be positioned in the lower left corner, with 1/2" or (or 13mm for A4) margin from left and bottom sides, on the back of multiple page communications, as shown.