Note: Compliance with government laws and regulations and required industry practices should be strictly adhered to for all package and label design. These regulated requirements should supercede any conflicting identity guidelines presented here.

Packaging Types
There are three main types of packaging:

• Shipping Containers
• Labels
• Primary

Shipping Containers
The shipping container is the outermost layer of packaging. It needs to be easily recognized at a production site, receiving dock, or warehouse facility, with all pertinent and required information readily visible. For Product Brand Level 1 shipping containers, the Cargill logo and product name must be visible on at least two panels. To the extent possible, follow guidelines for primary packaging front side. See below for guidelines on approved logo colors.

Labels
Packaging labels are typically produced for application to unprinted surfaces such as corrugated boxes, steel or plastic drums, or other bulk containers. Product Brand Level 1 labels should prominently display the two color green and black (or solid black) Cargill logo, against a white or light background, while providing space for product names and numbers, contents, quantities, dates, and other required information. Labels should utilize the preferred Cargill fonts, Helvetica Neue Condensed and ITC Century Condensed, where possible. If primary fonts are not available, you may substitute the alternative fonts, Arial or Times New Roman.

Primary
Primary packaging is the individual container, bag, or carton that holds a single unit or amount of product. It’s the smallest product unit presented for sale to the end customer. Product Brand Level 1 products use only the Cargill logo and a non–trademarked generic descriptor as their product name. Product Brand Level 1 primary packaging must contain the following elements:

Cargill Logo
The Cargill logo must have a front–panel, top–most position, horizontally centered above the product’s generic descriptor. See below for guidelines on clear space, minimum size and approved logo colors.

Generic Descriptor
The generic descriptor is a non–trademarked description of what the product is, such as Refined Sea Salt. It is not necessary to precede the generic descriptor with the word “Cargill,” because the logo serves as a read–through (Cargill™ Refined Sea Salt). The generic descriptor should be set in ITC Century Condensed Italic. The generic descriptor size may change, based on number and length of words, but the lowercase letters (without ascenders or descenders) should never be larger than the “L” in the Cargill logo.

Trade Dress
Product Brand Level 1 trade dress may include simple shapes of color. No realistic illustrative or photographic elements are allowed. When possible, select colors from the approved Cargill color palette.

Package Sign–off
Package sign–off information appears on side or back panels, or at the bottom of a front panel to indicate that the product is from Cargill, even when the package already displays a Cargill logo.

Sign–offs can incorporate a Cargill logo or may use text only, and include the Cargill legal name (Cargill, Incorporated) or legal business entity name, as designated by local regulations.

The examples illustrated below show the recommended format that should be used for package sign–offs. However, other formats and layouts can be used, if necessary, to accommodate space limitations and existing package designs. These sign-offs may be reduced as necessary to fit available packaging space.

Note: The text information shown in the examples below should be customized to local country or Business Unit situations.

The Cargill logo and generic descriptor should be repeated on the back side of the package, at a reduced size. The sign-off may be centered or left justified, based on packaging regulations.

Clear Space
For ultimate visibility and impact, it’s important to retain a designated “clear space” around the logo. The minimum clear space around the logo is equal to the height of the “i” in the logo. It should never be be enclosed in a shape or intersected or intruded upon by any other graphic object or package edge.

Minimum Size
The Cargill logo should never be reproduced smaller than .75 (1.905cm) in length. If the logo cannot meet this minimum size, then use text instead of the logo.

Cargill Logo Colors
Whenever possible, use the preferred two–color, PANTONE® 348 green and black version, as long as the green “banner” does not compete with the background colors.

You may use the two–color, PANTONE® 348 green and white reverse option against a dark background, when there is sufficient contrast between the logo and the background color.

The solid white reverse option may be used in situations requiring one– or two–color printing, where black or PANTONE® 348 green are not available, and there is insufficient contrast between the background and the green banner.

The all black version should be used only in situations requiring one– or two–color printing, where the second color is not PANTONE® 348 green.

An alternative one–color option is to reverse the logo out of any ink color that provides sufficient contrast with the printed surface.

Note: The light-brown color of kraft paper bags or brown corrugated cardboard can substitute for white, in providing a suitable neutral background behind a reversed–out logo. Therefore, a one–color, navy blue–printed kraft bag can have the logo reverse out of the blue ink (or green, brown, maroon, etc.).